Addendum to "When Social Cues are Absent" Post

Having gone on to read Walther's (2006) paper on Non verbal dynamics in computer-mediated communication, I now realise that the dynamics I was describing in my previous post relate closely to the Hyperpersonal and Social information Processing Theories.

The important elements of Hyperpersonal theory to these sensitive exchanges are that the sender has been deciding precisely how much and what type of information they are sending to us. "Senders, in the process of message construction, engage in selective self presentation to a degree not afforded in FtF interaction." In situations, such as the example I gave, this gives a damaged person much more space, time and control in sharing their feelings with someone else. The anonymity of the electronic setting has, over time, led to what Walther describes as "greater self disclosure", which in a befriending situation such as this is precisely the intensity of communication we are seeking.

SIP throws more light on the subject: "it may take more messages, over a longer time, to imbue exchanges with sufficient information for participants to decode and aggregate in order to construct impressions and manage relationships." In this case, because the sender was providing very short, sharp, often pointed replies, it was possible over 45 or so emails to build up a picture of the hurt they were feeling. Capital letters, outbursts in reply to questions, emoticons and the use of other punctuation, all painted a vivid picture of the emotional state of the sender. 

All of which goes to show that "CMC users adapt affective meaning to their usage".

Although some colleagues find email a difficult medium for such sensitive 'conversations', I have heard from users of the service that the anonymity afforded by email has enabled them to share feelings they would never have been brave enough to share either in a face to face or a telephone setting. It's sad to hear that this is the case, but what a good thing it is that there is now an outlet for such extreme emotions.




Walther, J.B. (2006) ‘Nonverbal dynamics in computer-mediated communication, or :( and the net :( ’s with you, :) and you :) alone’ in Manusov, V. and Patterson, M.L. (eds) Handbook of Nonverbal Communication, Thousand Oaks, CA, Sage. (Accessed 24^th March 2011)

When Social Cues are absent

The background reading on Social Cues in H807 week 6 has made me think about what has happened in a volutary activity in which I am involved. The service is one that befriends people in emotionally difficult situations and continues to be telephone and/or face to face based, but over the past 10 years, we have begun to offer the option of email contact, for those who prefer the option. The email service has seen exponential growth in popularity since it was launched, and many users tell us it is extremely helpful.

The remote contact can be welcome because the person is not located in the UK, and therefore would find telephone contact impractical or too expensive. But probably more importantly, some people find themselves in a situation which they cannot bring themselves to talk ahout -  perhaps because of embarrassment, fear or just pain. Being able to write about these feelings is often the first step for these people in dealing with the difficult situation.

I had a difficult email encounter yesterday which has given me pause for thought about the emotional dimension of virtual communication. It would be quite improper for me to disclose anything about the situation, but suffice to say the person concerned had an emotionally charged situation which they had not shared with anyone. There had been 45 emails sent to us and replied to over the past month or so. Every email they had sent had only short statements, or just a word, and the person at first would disclose nothing at all about their situation. But gradually, as my fellow volunteers gently supported and questioned this person, the story began to unfold.

Although we cannot see this person, or hear their voice, the words on the page and the way they are written have many clues about their emotions. And the fact that we can read all the emails sent and all the replies that volunteers have given lets us build up a much better picture of the situation than would be possible in other than a regular one to one relationship. At one point we manage to persuade this person to write two or maybe three short sentences. The next response is short and sharp - pushing back on the quesion or comment made. Or even worse - capital letter shouting!

Several of my fellow volunteers refuse or are reluctant to engage in email befriending, as they think it is too impersonal, but my view is that this is their chosen medium, and we should respect that. What I have to do is to create a mental picture of the person, and to use every word they write to imagine their situation and to try and put myself in their shoes. I then have to do exactly the same with every word I write. Could that word be misconstrued? Have I been too sharp or direct? Could I inadvertantly push them in a direction that might not be natural for them?

The experience of email befriending has definitely made me much more sensitive when I write any email personal or business - and ironically, I think it has also made me a much more sensitive listener.

The other phenomenon that I think makes this kind of communication easier is that these days people are much more used to texting each other and the idea of written communication is getting more acceptable.

So I am wondering whether this point of view that face to face is the only way to pick up emotional cues will in time become irrelevant?

Affordances and Communication Technologies: H807 Week 5.1

Using the affordances cited in Conole et al, I have considered the extent to which email and blogs are technologies which afford the characteristics listed.

I have added a couple of characteristics, which I have found to be important in my practice; Stimulate Action and Reward Action

I have made a spreadsheet on Google docs to record my conclusions.

Although several of the characteristics listed are afforded through email and blog, there are a few that seem particularly well served.

Email, because of its instantaneous capability and its ubiquitousness is good at Accessibility, Speed of Change, Communication, Immediacy, Stimulate Response/Action and Incentivise Action.

Blogging on the other hand is good for Reflection and Collaboration. The technology also enables users to be rewarded for participation when commenters post replies. The use of RSS feeds on blogs also means they can enable speed of change and immediacy.

Darwin and the Demon: Connections with H807

Moore, Geoffrey A, (2004), Darwin and the Demon: Innovating Within Established Enterprises, Harvard Business Review; Jul/Aug 2004, VOl 82, Issue 7/8, p86-92, 7P, 1


This article was recommended background reading during week 3 of H807, where we were looking at who innovates and who follows. I have written some notes on the article on Google Docs.The author is a managing director of TCG Advisors, a strategy consultancy based in San Mateo California. The company declares; We specialize in a set of challenges common to technology companies and technology-related sectors, where rapid changes in market dynamics force frequent adjustments in corporate strategy.


The technology and consumer market focus of the article means that its relevance in the world of education is not wholesale. In educational circles, we are offering a professional service, and I question whether the consumer product model fits precisely. However, I can see that the article has a number of aspects that can be applied in H807 assignments, as well as in my own work.

1. The different types of innovation are a useful structure for reviewing the various case studies we are asked to study and report on in TMA1
2. When interviewing my innovator for TMA2, the innovation types and the market life cycle might offer a good basis on which to analyse the innovation, the innovator and the market life cycle position her company is in.
3. The 'overcoming inertia' guidelines will have relevance for educational organisations that are having difficulty in getting existing staff involved in adopting innovations. To some extent that is true in my own organisation where experienced staff are proving somewhat reluctant to participate in elearning
4. Deciding what type of innovation the redesign of our current elearning programme is will help me focus on the right activity for my H807 ECA.
5. The section on 'overcoming inertia' resonates with the change management work that my company undertakes