Moore, Geoffrey A, (2004), Darwin and the Demon: Innovating Within Established Enterprises, Harvard Business Review; Jul/Aug 2004, VOl 82, Issue 7/8, p86-92, 7P, 1
This article was recommended background reading during week 3 of H807, where we were looking at who innovates and who follows. I have written some notes on the article on Google Docs.The author is a managing director of TCG Advisors, a strategy consultancy based in San Mateo California. The company declares; We specialize in a set of challenges common to technology companies and technology-related sectors, where rapid changes in market dynamics force frequent adjustments in corporate strategy.
The technology and consumer market focus of the article means that its relevance in the world of education is not wholesale. In educational circles, we are offering a professional service, and I question whether the consumer product model fits precisely. However, I can see that the article has a number of aspects that can be applied in H807 assignments, as well as in my own work.
This article was recommended background reading during week 3 of H807, where we were looking at who innovates and who follows. I have written some notes on the article on Google Docs.The author is a managing director of TCG Advisors, a strategy consultancy based in San Mateo California. The company declares; We specialize in a set of challenges common to technology companies and technology-related sectors, where rapid changes in market dynamics force frequent adjustments in corporate strategy.
The technology and consumer market focus of the article means that its relevance in the world of education is not wholesale. In educational circles, we are offering a professional service, and I question whether the consumer product model fits precisely. However, I can see that the article has a number of aspects that can be applied in H807 assignments, as well as in my own work.
- The different types of innovation are a useful structure for reviewing the various case studies we are asked to study and report on in TMA1
- When interviewing my innovator for TMA2, the innovation types and the market life cycle might offer a good basis on which to analyse the innovation, the innovator and the market life cycle position her company is in.
- The 'overcoming inertia' guidelines will have relevance for educational organisations that are having difficulty in getting existing staff involved in adopting innovations. To some extent that is true in my own organisation where experienced staff are proving somewhat reluctant to participate in elearning
- Deciding what type of innovation the redesign of our current elearning programme is will help me focus on the right activity for my H807 ECA.
- The section on 'overcoming inertia' resonates with the change management work that my company undertakes
No comments:
Post a Comment