My own professional values.

My beliefs:

• When people are able to do work that matters (paid or unpaid) they feel useful members of society and therefore feel good about themselves as human beings
• People doing work that matters make a difference to businesses and organisations enabling them to do well
• As a result, society benefits from the above virtuous circle
• Everyone can improve their personal skills and performance, as long as they are willing to take responsibility for this change
• As a learning professional, my job is not only to help people to learn, but also to help them to see the benefit of learning

My professional values therefore include the following:

1. Maintain and develop my skills as a learning professional in business
2. Take an active interest in the context in which my clients are operating
3. Promote excellence in all of my professional interventions
4. Embrace innovation as a key technique in professional and business development 
5. Provide relevant and useful tools and learning experiences to support clients in their pursuit of excellence
6. Keep up to date with technology so that I can offer enhanced learning experiences for my clients 
7. Contribute to an extended global community through which best pratice and learning can be shared
8. Above all, give great service that clients love;-)

Core Activity 5.5 LSN certification

Having reviewed the CMALT and LSN E-learning competency frameworks, it appears to me that each approaches the challenge from a different angle; the ALT approach focusing more on adding learning on to technology skills and the LSN focusing more on adding technology to learning skills. The LSN approach fits most closely to my own situation, where I am aiming to add an e-learning dimension to my learning portfolio. I have examined how my PDP outcomes might earn me credit under the LSN accreditation scheme.

Not surprisingly, since my learning goals are focused on a current live e-learning programme, the majority of my goals fit under the Practitioner section of the Framework, but since the programme is a pioneering one in my own company, there are also a few design, leadership and staff development angles that will emerge from this PDP.

1. Awareness of Students and their learning needs
My plans to increase my awareness of student knowledge and special needs and to incorporate the learning into future programmes sits under the following LSN competencies:
LSN Competencies:
Practitioner: induct and guide learners entering and e-learning programme.
Developer: Develop e-learning materials and content
Core:What systems, resources and support are required for implementation

2 Creating the right online atmosphere
My plan to monitor and respond to learner participation and interactions fits under the following LSN competencies:
LSN Competencies:
Practitioner: monitor utilization of e-learning and related technologies
Practitioner: Interact with e-learners online/monitor utilization of e-learning and related technologies

3 Generating stickability
The study on learner motivation will qualify under the following LSN competency:
LSN Competency:
Practitioner: monitor utilization of e-learning and related technologies

4 Ability to use IT appropriately
4a Understanding of online course design: how to write online teaching material, how to design online activities, how to transform teaching or training material for the online environment.
LSN Competencies:
Design and Planning: Design and plan programmes that incorporate an e-learning component.
Practitioner: Identify resources for e-learning interventions/establish an e-learning environment.

4b Experience of audio and visual facilities of the web; for example, Netmeeting, Skype, digital photos, webcasting, podcasting
 LSN Competency:
Practitioner: Use specific e-learning tools relating to one’s own work role

4c Understanding of the different text-based communication systems: computer conferencing, bulletin boards, listserves etc
LSN Competency:
Practitioner: Use specific e-learning tools relating to one’s own work role

4d Skill in developing online community: what works and what doesn’t; providing focus, animating online groups, developing collaborative activities
LSN Competency:
Practitioner: Monitor utilization of e-learning packages and assessing effectiveness

5 Student Assessment
5a&b Ability to mark to the department’s standards
LSN Competency:-leadership: Evaluate performance of e-learning systems, tools, policies and procedures.

5c Written feedback on assignments
LSN Competency:
Practitioner: Interact with e-learners online in…..assessment roles.

6a Steps taken to improve your teaching
LSN Competency:
Advisor: Support staff development in e-learning.

7 Organisation and record-keeping
I am not convinced that this objective is specific to an e-learning goal.

8 Collaboration with teaching colleagues
LSN Competency:
Design and planning: Support staff development in e-learning.

H808 E-Portfolio: Web Tutorial 3 Review

In Sessions 1 and 2, we have focused on explaining the background to our organisation model, Future Shape of the winner, and having the students study it and get used to articulating the main features of the model.


In Session 3, we want to move on to have students start the process of integrating FSW into their existing practice. We decided to prompt this thinking by setting some background reading on how the model connects with other well known management theories, and then to explain three case studies which outline the way that we have integrated the model into our practice. These case studies elicited a number of questions, that were at quite a practical level, and indicated to me that students were putting themselves in the position of using the model and having to make sense of its findings. One contacted me after the Web Tutorial with the following comment:

"This is becoming a lot clearer in my mind and am getting a lot of confidence!"

This seems to be an example of someone discovering how to integrate this new knowledge into their existing knowledge bank.


I remain uncomfortable with medium of the webinar platform, and am not convinced that it is the best for presenting data. And whilst the telephone contact enables us to have discussions and answer questions, it is still an imperfect way of judging the audience reactions to the material. 
However, the benefit of the teleconference is that the community of the programme is beginning to strengthen, and students are showing an obligation to each other to contribute. Being honest, the mindset that is probably the most important to shift is that of the tutors, including myself, whose background is almost entirely face to face training. Becoming comfortable with a style of teaching that relies much more on the learner to make sense of the material is difficult, and may not at the outset feel so personally rewarding, but is essential in the Distance Learning arena.


By the end of this first programme, I aim to be able to map the key learning inputs that are essential for the programme, and find ways of delivering that material through a more suitable medium; podcasts, videocasts, quizzes ...etc. And I would want to identify which are the most important subjects for discussion. Setting up activities that engender the right discussions will be the next challenge.


But all in all, we are managing to have the right conversations, and the confidence our students are developing for the material is most heartening.

H808 E-Portfolio: Web Tutorial 2 Review

The second web tutorial in our series of four took place on 19th October. Students had been assigned pre-work of studying five sections of the Practitioners Guide describing the Future Shape of the Winner organisation model and prepared a five minute input to describe the features that they judge to be unique.

This exercise allowed us to judge their early grasp of the model and also to get a sense of their presentational capabilities, albeit in the limiting arena of a teleconference.

We audio recorded this conference, which provided my colleague and I with the opportunity to review the inputs of students, and make a more considered assessment of progress.

Two had clearly developed an excellent understanding of the model and were able to relate the model to their existing mental models around organisations. Four showed good understanding being able to articulate the model well, and two, both native Spanish speakers were more limited in their grasp.

In one case, this may be due to the student's poor spoken english; this student's presentation showed signs of his questioning whether the model can truly be useful in his practice. In the coming weeks, I must monitor the situation with both students, to decide whether additional learning support is required.

Today's review will support my PDP in two areas; Assessment and Awareness of Students. In carrying the review out with my colleague, I was also improving our collaboration on e-learning.

Memo: Extracts from PDP Goals which are being addressed in this activity
This is the first programme that we have developed in this field. I will work with colleagues, and research best academic practice to establish the criteria against which we will judge the performance of our learners.


I will engage my colleagues in the assessment process, which will give me a benchmark to judge my own assessment competences.

Reflecting on Reflection

Activity 2.4, in which I read several pieces on the subject of reflection in learning has given me pause for thought in my H808 studies.

In H808, we are required to reflect on our own personal development, and it occurs to me that devoting some time to examining my approach to reflection would be a valuable activity that would benefit from the rigour of the H808 framework.

There is no doubt that in my life, I have a bias for action. I am someone who always likes to press for action when a problem or opportunity arises, and I try to create that kind of an environment in all the circles in which I operate.

When applied to my professional life, the kinds of programmes that I am engaged to organise and run by my business clients are invariably attempting to solve 'people' problems, for example situations where managers are failing to show leadership, situations where employees are not providing the right level of customer service or situations where groups are not operating as a team. I have some long held beliefs about not only the kind of reflection that is needed in such situations, but also how to set up learning experiences that make people want to stop and think about their behaviour. However, the literature I have read recently on reflection has made me question whether my tacit assumptions are overdue a spring clean! In reading the literature, it struck me that my practicing theory may be missing an important element, namely I am assuming that when the period of reflection is set up that my learners will know how to reflect. But there may be more asssumptions that require challenging.

So, my latest thinking on my H808 e-portfolio study is that I reflect on my professional practice in providing learners with the support they need for reflection. This, in turn, may require me to revise other aspects of the way I set up and support learning programmes. The H808 Skills Framework looks a good model in which to do this reflection. 

What is quite exciting about this area of study is that it spills over into a voluntary activity in which I am involved. For many years, I have been involved in a help line for people who are feeling suicidal or despairing. Whilst a proportion of these callers have mental conditions which have no hope of cure, a good proportion of callers find themselves in a depairing frame of mind because of combinations of unfortunate circumstances. If I can improve my understanding of how to engender quality reflection in my learners, there may be the chance for me to do a better job of helping these callers make better progress with dealing with some of these challenges.

All in all, outcomes that will improve my professional skills on many levels.

Reflection and Learning Core Activity 2.4

Moon's (2001) paper takes a practical view of reflection and the role it can play in higher education. There are several helpful pointers for H808. And, whilst I am currently engaged in higher education as part of H808, my professional life involves me providing learning experiences for professionals who are in employment, rather than in education. I will therefore be very keenly looking out for lessons that can carry over to my professional practice.

Moon quotes Schon on the subject of Professional Knowledge. His research has demonstrated that espoused theory does not guide professional practice, rather a professional's expertise in practice is based on their reflections of the experience of being a professional. The professional over time develops tacit theories, of which they may be unaware. Making this 'knowing in action' explicit in order to reflect on it critically is seen as an essential trigger to professional development. This may very well be a start point that H808 participants should assume, myself included.

Mezirow (1991) similarly contends that adult judgements are based on assumptions, many of them very deeply held, and that these assumptions are open to question. Reflection on assumptions is therefore vital if the learner is to incorporate new knowledge into their view of the world. He describes reflection as the "intentional assessment of prior learning in order to re-establish its validity or to correct distortions"(p15).

It seems to me that both of these descriptions of the professional mindset demonstrate why we ought to take seriously the development of our reflective capabilities as learning professionals. If we wish to set an example for our learners of good learning practice, we must consider the extent to which we actively look for input that challenges our own view of the world, and that we demonstrate that we can use this input critically to examine our own assumptions. The more experienced we are, the more difficult that may prove to be, especially in the event that we do not have sufficient awareness of our own metacognitive processes.

The cohort on H808 contains a highly experienced group of professionals, who undoubtedly have strong assumptions and opinions, myself included. Since we are all required to use a reflective journal of our personal and professional development, I believe we must be willing to engage in Deep Learning. Moon, quoting Marton, Hounsell and Entwistle (1997), believes that reflection is required if learners are to move into the deeper levels of learning; making meaning, working with meaning and transformative learning.

In my own personal practice, there is an immediate parallel for the application of this learning, as we are running a Distance Learning Programme for a group of experienced professionals: these individuals have signed up to learn our consulting methodology and are considering incorporating it into their own practices. The three higher level learning processes I described above are very relevant for this group, who must be encouraged and supported to engage in deep learning, and hence, reflection. It may be possible for me to use the observation of the levels of reflection I am able to engender in my business students in parallel with our H808 reflections.

Moon recommends a number of methods for capturing reflective activity, including blogs, portfolios, reflecting on work experience, and peer and self assessment. These are all being encouraged on H808, and blogs, work experience and peer assessment will be used on my work project. Moon also recommends reflective exercises for learners who find reflective thinking difficult. These may have a place in my work based programme.

One benefit of a blog for reflection is that it is a medium in which creating the learning journal is very adaptable and correctible. In addition, the fact that the blog can then be viewed and commented on by others provides the chance to get feedback. The opportunity that a blog offers of keeping an ongoing record of reflections also sets the data in a context that enables the tracking learning development over time. Finally, the fact the the blog is published lends weight to its significance; were you just keeping personal private journal, there may be less thought given to its construction.





Mezirow, J. (1991) 'Transformative Dimensions of Adult Learning', Jossey Bass, San Francisco.
Moon, J. (2001) 'PDP working paper 4: reflection in higher education learning' online, The Higher
Education Academy. Available from: http://www.heacademy.ac.uk/assets/York/documents/resources/resourcedatabase/id69_guide_for_busy_academics_no4.doc (accessed 2 July 2008)