Innovation in Elearning - initial thoughts (Block 1:3)

The main issue that I see around the understanding of the definition of Innovation in Elearning is that much more emphasis is placed on innovation around the E than on innovation around the learning.
Technology is seen as the innovation - a new medium for delivery of content - and there is insufficient awareness of what it takes to learn via this medium. I am from a generation that has been brought up 'delivering' training and sees ICT as a way of delivering what they used to deliver in a face to face setting in a remote (and cheaper??) way.
Over the past 8 years, I have had a number of experimental forays into offering elearning modules, with varying degrees of success. In every case, the technology has proved somewhat of a distraction, and has delivered disappointing outcomes. My sense is that it is a mistake to focus too much on the innovative technology, and that instead, we must couple that with the learning dynamics we are seeking to create.